Nissan’s midsize pickup lineup has taken a bold step forward with the unveiling of the new Nissan Roush Frontier Pro — a rugged, performance-focused variant built for drivers who crave real capability beyond the pavement. Combining Nissan’s proven Frontier platform with Roush Performance’s off-road engineering, the result is a truck that looks aggressive, drives with confidence, and offers the kind of durability adventurers demand.
This new model isn’t just a visual refresh; it’s a complete off-road upgrade designed to tackle trails, muddy backroads, and rocky climbs without sacrificing everyday usability. With its powerful 3.8-liter V6 engine, a factory-engineered lift, a rugged suspension system, and standout styling touches, the Roush Frontier Pro is poised to become a favorite among outdoor enthusiasts and pickup purists alike.
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Nissan Roush Frontier Pro – Power Meets Purpose
The Nissan Roush Frontier Pro brings fresh energy to the midsize truck market by blending Nissan’s established reliability with Roush’s track-tested expertise. For years, Frontier owners have wanted a more aggressive, factory-ready off-road model — and this collaboration finally delivers exactly that.
Roush didn’t just focus on cosmetics. The upgrades enhance capability, boost ground clearance, sharpen handling, and reinforce durability. This makes the truck ready for the type of demanding terrains drivers often face when exploring trails or hauling equipment to remote job sites. The Roush Frontier Pro stands out as a well-balanced machine that offers far more than surface-level enhancements.
Nissan Roush Frontier Pro’s Overview Table
| Specification / Feature | Detail |
|---|---|
| Engine | 3.8-liter naturally aspirated V6 |
| Power Output | 310 hp / 281 lb-ft torque |
| Drivetrain | 4WD, Crew Cab configuration |
| MSRP | $39,500 (before launch discount) |
| Suspension | 2-inch lift, remote-reservoir shocks, reinforced control arms |
| Wheels & Tires | 17″ alloy wheels with aggressive all-terrain tires |
| Off-Road Gear | Skid plates, rugged lower fascia, trail-ready suspension tuning |
| Interior Touches | Roush embroidered accents, upgraded trims |
| Target Buyers | Off-roaders, adventure travelers, work-truck users |
Engine & Performance – A Proven 3.8L V6 at Its Core
At the heart of the Roush Frontier Pro sits Nissan’s trusted 3.8-liter V6 engine, which produces a strong 310 horsepower and 281 lb-ft of torque. This engine is known for being durable, smooth, and responsive—ideal characteristics for an off-road-centric truck. Paired with a 9-speed automatic transmission, the power delivery feels direct and confident, whether you’re accelerating on the highway or crawling over uneven ground.
The most notable improvements appear in the chassis and suspension system. Roush equips the truck with a 2-inch suspension lift, reinforced upper control arms, and remote-reservoir shocks tuned for trail performance. These upgrades increase ground clearance, improve wheel articulation, and enhance the vehicle’s ability to soak up bumps, rocks, and dips without losing stability.
Drivers will appreciate the added confidence this setup brings — it feels ready for adventure the moment you turn the key.
Off-Road Capability – Built for Real-World Adventure
The Roush Frontier Pro is more than just a lifted truck; it’s purpose-built for diverse terrains. The aggressive all-terrain tires offer improved traction on mud, gravel, sand, and rocky surfaces. Meanwhile, the underbody skid plate protects vital components such as the oil pan and steering components, giving drivers confidence to push farther off the beaten path.
The enhanced suspension system also reduces harsh impacts and increases control when navigating steep inclines or uneven trails. Whether you’re venturing into mountain paths, remote forests, or rural farmland, the Roush Frontier Pro maintains stability and control where standard trucks may struggle.
Another key highlight is the redesigned lower front fascia, which allows for better approach angles. This difference is immediately noticeable when climbing steep ledges or descending rocky slopes.
Exterior Design – Rugged and Distinctive
Roush gives the Frontier Pro a commanding road presence. The truck features unique body accents, a tougher front fascia, and bold 17-inch wheels that complement the lifted stance. Exterior color choices pair well with the rugged design elements, emphasizing the truck’s off-road character.
Subtle Roush badging across the body signals that this isn’t a standard Frontier. From the grille treatment to the wheel design, every detail feels purposeful rather than decorative.
Interior Upgrades in Nissan Roush Frontier Pro
Inside, the Roush Frontier Pro retains the familiar practicality of the standard Frontier, but with special touches that elevate the cabin’s appeal. Embroidered Roush logos on the seats and custom interior trim pieces add personality, while maintaining comfort for longer trips.
The cabin layout remains functional and user-friendly, with controls placed intuitively and materials built to withstand rugged use. Drivers will appreciate the thoughtful balance of durability and comfort, especially on long off-road excursions.
Practicality & Everyday Use
Despite its off-road emphasis, the Roush Frontier Pro is a very practical daily driver. The Crew Cab layout offers seating for five, making it suitable for families or work crews. The bed provides ample space for hauling camping gear, tools, or recreational equipment.
The suspension tuning, while off-road focused, still maintains respectable on-road manners. This duality — rugged capability with manageable road behavior — is exactly what many buyers in the midsize truck segment appreciate.
Who Should Buy the Nissan Roush Frontier Pro?
This truck is ideal for:
Outdoor Adventurers
Drivers who enjoy weekend off-road trips, camping, fishing, or exploring rugged landscapes will appreciate its readiness right off the lot.
Work-Truck Users
Its durable suspension and bed capability make it suitable for construction workers, farmers, and contractors working in rough environments.
Daily Drivers Wanting a Tougher Truck
If you want an everyday vehicle with an off-road personality and a bold look, this truck fits the bill perfectly.
Buyers Seeking a Balanced Off-Road Package
Unlike aftermarket upgrades, the factory-engineered Roush components offer a cohesive design with proper calibration and full vehicle integration.
Final Thoughts – A Well-Rounded Off-Road Machine
The Nissan Roush Frontier Pro brings a refreshing mix of capability, style, and engineering. With its powerful V6 engine, trail-ready suspension, durable components, and standout design, it offers tremendous value for its price range. The announced MSRP of $39,500, along with early launch incentives, makes this one of the most appealing midsize off-road trucks currently entering the market.
It’s a strong choice for anyone who wants a ready-to-adventure pickup without needing aftermarket modifications or custom fabrication. With factory backing, a proven powertrain, and Roush’s performance expertise, the Frontier Pro is built to last — and built to explore.
